Your logo is the icon of your business. It’s something that identifies you and gives your audience a way to remember you visually. A successful logo will convey the vision of your business and be memorable enough that your customers will recognize your brand at a glance. Logo design is a subset of graphic design, which means the same principles apply such as layout, colors, and text. Think about the logo for Microsoft or Pepsi. Their logos represent the ideals for their brand and are eye-catching enough to allow them to be noticed at a glance. The key is to bring all design elements together to create a visually stunning logo. Let’s take a look at what goes into logo design.
Text can be one of the most important parts of a logo. It may seem like a logo’s most important element is the graphic look of it, but text in a logo can help increase brand awareness. As with the entire logo design itself, you must look at what style of text to use in your logo. The text used should convey your vision and represent your brand. Your business name or your tagline both are great options to use for text in your logo.
Colors are an extremely important aspect in a logo. Colors or the lack of colors will help to create the emotional theme of your logo. If you want your logo to appear happy and upbeat, brighter colors will do the job. Conversely, if you want your logo to appear sleek and polished, darker colors like navy and black will help convey that emotion. As with most things in life, you can have too much color. A good rule of thumb is to limit the color palette to 3 or less colors.
At Unified Media Marketing Group we can create a logo for you that will represent your brand for years to come. We’ll walk you through the process of creating the design for your logo, selecting the colors, and helping you decide what your logo should say. Your logo speaks volumes about you, so don’t settle for less. Call us today to get started.
