ADVERTISING IDEAS: LOOKING TO THE FUTURE
The main idea behind advertising never changes. That is to create advertisements that stick with a consumer, ultimately guiding them towards the purchase or use of a product or service.
However, the advertising ideas that serve as the construction to this main concept are perpetually evolving. These are the methods of how to reach the goal of instilling a consumer with trust and belief in a product or service. Forty years ago, although the final goal was the same, the avenues that were available to reach it were very different than today. Every advertiser and marketer can agree on that much.
It is the job of advertisers to remain on the cutting edge of advertising ideas in order to best reach a given consumer base. As the Internet develops into a larger and more consuming entity, staying on top of every fresh idea is equal parts exciting and confusing. It is, at times, difficult to discern whether a new idea is merely a fad or a tangible tool for success.
Evolution of Advertising Ideas
Moving forward, here are a handful of advertising ideas that can help advertiser’s better reach the ultimate goal of building belief and trust in a product, thereby creating sales.
Build Content
Consumers want to be informed. Therefore, they are looking for information about the products and services they want to buy. Provide them with that on your website and blog or through social media, videos, or press releases. Very few people complain about having too much information before a purchase, so you can’t go wrong with building more content. It is also important to keep your main keywords in mind when creating content, so that your SEO and your messaging is consistent and searchable.
Work Through Multiple Channels
Your audience does not sit in one place waiting for your advertising message. The key is to build an advertising campaign that leverages multiple touch points. While email marketing works effectively, a combination of email marketing, television advertising, and social media engagement could be exponentially more effective. Research to find what works best for your service or product and integrate consistent messaging across these multiple touch points. Leverage each to its inherent advantages. For example, Facebook is obviously more efficient displaying pictures than Twitter.
Create Efficiency in Media Buying
Because the lines between television, radio, and even print advertising are being blurred through the Internet, it is important to strive to create efficiency when planning and integrating media for your campaign. Cross-platform media buying services provide an online marketplace where advertisers can research, plan, and buy media without the hassle of phone calls, spreadsheets, and endless negotiation.
These are just a few advertising ideas that you can apply in the future to enhance upcoming campaigns.